According to data released by Statista, Indonesia’s cosmetics market is expected to generate revenue of approximately USD 1.94 billion
in 2024 and maintain an average annual growth rate of 4.86% between 2024 and 2029. With the continued expansion of Indonesia’s
middle class and growing demand for halal beauty products, the country’s cosmetics industry is entering a new phase of growth.
For Chinese cosmetic companies planning to enter the Indonesian market through Indonesian freight forwarders, understanding
BPOM notification requirements and regulatory compliance is essential. Whether products are imported through traditional channels or Indonesia
double clearance logistics solutions, BPOM notification remains a mandatory requirement for legal market entry.
Indonesia's Cosmetics Market Offers Significant Growth Opportunities
Indonesia has a population of over 280 million people, with a large proportion consisting of young consumers.
Unlike many Western markets, Indonesian consumers generally prefer natural makeup looks and basic skincare products,
while demand for halal-certified cosmetics continues to increase.
In recent years, an increasing number of Chinese beauty brands have entered Indonesia through Indonesian freight forwarders
and Indonesia double clearance logistics services. However, as Indonesian authorities continue to strengthen import regulations,
compliance has become a critical requirement for market access.
Among these requirements,
BPOM notification is one of the most important procedures that cosmetic products must complete before being legally sold in Indonesia.
BPOM Cosmetic Notification Process
1. Document Preparation and Compliance Review
Companies must first prepare and review all documents required by BPOM before submitting their notification application.
Key documents include:
Certificate of Free Sale (CFS) (required for products imported from non-ASEAN countries)
Good Manufacturing Practice (GMP) Certificate
Product formulation details
Product packaging information
It is important to note that both the CFS and GMP certificates must be notarized and authenticated
in the country of origin before they can be accepted in Indonesia.
Companies must also ensure that product formulations, packaging labels,
and marketing claims comply with Indonesian regulations to avoid delays or rejection during the review process.
For businesses importing cosmetics through Indonesia double clearance channels,
completing compliance reviews in advance can significantly reduce customs clearance risks and improve import efficiency.
2. Register a Notifkos Account
If the importer’s Indonesian subsidiary or local distributor does not already have a Notifkos account,
one must be registered before the notification process can begin.
Notifkos is BPOM’s online cosmetic notification management system,
through which all cosmetic notification applications must be submitted.
The registration process generally includes:
Submission of company information
Submission of business licenses and supporting documents
Obtaining a recommendation letter from the local BPOM office (UPT BPOM)
The account registration process typically takes between two and three months.
For companies entering Indonesia for the first time, local partners and experienced Indonesian freight
forwarders can often assist with document preparation and coordination throughout the process.
3. Submit the Cosmetic Notification Application
Once the compliance review and Notifkos account registration are complete,
companies can proceed with the BPOM notification application.
All application materials must be submitted electronically through the online system.
After payment is completed, the applicant will receive a notification ID number.
Official Application Fees
Products Manufactured Outside ASEAN
IDR 1,500,000
Approximately RMB 685
Products Manufactured Within ASEAN
IDR 500,000
Approximately RMB 228
Following submission, Indonesia’s National Agency of Drug and Food Control (NADFC/BPOM) will review the product formulation.
Upon approval, BPOM will issue the cosmetic notification number.
The official processing time is approximately 14 working days after payment; however, actual approval timelines may be longer in practice.
Including Notifkos account registration, the entire process generally takes between three and four months.
For brands planning to enter Indonesia through Indonesian freight forwarders or Indonesia double clearance logistics services,
early registration planning is strongly recommended to avoid delays in product launch schedules.
Validity Period of BPOM Notification Numbers
A BPOM cosmetic notification number is valid for:
Three years
After expiration, companies may apply for renewal.
If significant changes are made to the product formulation, intended use, or product claims, a new notification application may be required.
Required Documents for BPOM Cosmetic Notification
Companies typically need to prepare the following documents when applying for BPOM cosmetic notification:
Certificate of Free Sale (CFS)
Must be notarized and authenticated.
Good Manufacturing Practice (GMP) Certificate
Must be notarized and authenticated.
Contract Manufacturing Agreement
Required for OEM and ODM production arrangements.
Ingredient List
A complete list of all ingredients used in the product.
Intended Use and Product Claims
Documentation describing product functions and target consumers.
Product Information File (PIF)
Including technical documentation, manufacturing information, and quality control records.
Additional Documents Required by BPOM
Depending on the product category and review process, BPOM may request supplementary documents or supporting information.
What Should Businesses Pay Attention to When Exporting Cosmetics to Indonesia?
In recent years, Indonesia has continuously tightened regulations governing imported cosmetics,
health supplements, and consumer products.
Even if a company utilizes Indonesia double clearance logistics services, it does not exempt the product from BPOM
registration and regulatory compliance requirements. In reality, BPOM notification, labeling compliance,
import qualifications, and customs declarations are all essential components of legal market entry.
Therefore, when selecting an Indonesian freight forwarder, businesses should not focus solely on shipping costs and transit times.
It is equally important to evaluate whether the logistics provider offers comprehensive compliance support,
including BPOM registration assistance, customs declaration services, and local warehousing and distribution solutions.
As Indonesia’s cosmetics market continues to expand, more Chinese beauty brands are expected to enter this high-potential market.
Completing BPOM notification procedures in advance, partnering with experienced Indonesian freight forwarders,
and utilizing compliant Indonesia double clearance logistics solutions can help businesses successfully
establish a presence in Indonesia and achieve long-term sustainable growth.
