Logistics is an industry that is increasingly difficult to make money. The next profits will be reflected in cross-border and economies of scale. A considerable number of logistics platforms have also seen this. Logistics services are close to free or even subsidized, and they rely on other value-added income such as insurance, finance, management, systems, etc. to charge. The idea is beautiful, but the reality is very contradictory. Building a logistics platform requires investment and funds, but the so-called value-added service revenue is still far away, because free services must be based on a certain number of users to make money, and now we need to reach the scale of logistics users (waybills) , transportation volume, number of users, frequency of freight transactions, etc.) is a long run.
Therefore, this has led to many logistics platforms nowadays overly pursuing the growth of quantity and losing their self-hematopoietic function. Once the capital flow and financing capacity are tight, platform problems and failures will be inevitable. To a certain extent, for the builders of logistics platforms, capital will be fatal. Good capital management and early prediction will become the key to development and growth.
Chaotic management: rapid growth masks problems, and the origin of logistics is abandoned by the Internet
The so-called 7-character Internet formula of "focus, perfection, word-of-mouth, and speed" has harmed many logistics platform explorers in the past two years. Those troubled explorers have invariably put too much emphasis on the word "fast". The three points of "focus, perfection, and word-of-mouth" are ignored, resulting in very good external stories and a platform that looks good (such as APP, SaaS software or park carrier, good publicity, financing stories, etc.). When we deeply inspected its interior, we found that the basic logistics issues such as quality, cost, efficiency, service, safety, satisfaction, accounts receivable, etc. were seriously ignored or even abandoned. The entire operation system was chaotic, with chaotic documents and processes. There are a series of problems such as chaotic systems, chaotic services, and financial chaos.
Correspondingly, logistics platforms use company resources, funds and Internet technologies to acquire users, neglecting internal management capabilities and the sustainable development of users. Eventually, once growth stops, the crisis will continue to expand, and by then layoffs, reductions and reductions will occur. Salaries, arrears, declaration of bankruptcy, acquisition, etc. have to be used as countermeasures. Some logistics platform losers were "defeated" in this way.
